This is an American skateboard brand founded by James Jebbia.
Its unique designs set it apart from other skateboard brands, and combined with high-quality clothing, it attracts a wide range of people including fashion enthusiasts, artists, and musicians, gaining strong support.
The brand samples hip-hop styles from the 80s and early 90s, and its attitude of pursuing new things has drawn attention, becoming a pioneer of street culture.
In addition to collaborations with sneaker brands like NIKE and VANS, it has also partnered with well-known fashion brands such as Comme des Garcons and THE NORTH FACE, each time sparking heated discussions in the fashion world.
Moreover, the products are produced in limited quantities, with rare restocks or reproductions, giving them high rarity value and often being treasured as collectibles.
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