Sander founded her own fashion brand Jill Sander in 1968 in Rotherbaum, Hamburg, Germany. The collection is based on the concept of "minimalism," eliminating waste and pursuing the highest quality.
Even during the 1970s and 1980s, when bright colors and decorative designs were popular, she adhered to her own style, presenting simple, elegant, and refined products to the world, becoming one of the representative brands of that era.
In 2005, Raf Simons was appointed creative director. He launched a fashion-forward collection that made good use of modern colors and slender silhouettes, expanding the brand's fan base.
Even after several designer changes, the brand has maintained its commitment to "minimalism," which is the cornerstone of the brand and inspires many followers.
Even during the 1970s and 1980s, when bright colors and decorative designs were popular, she adhered to her own style, presenting simple, elegant, and refined products to the world, becoming one of the representative brands of that era.
In 2005, Raf Simons was appointed creative director. He launched a fashion-forward collection that made good use of modern colors and slender silhouettes, expanding the brand's fan base.
Even after several designer changes, the brand has maintained its commitment to "minimalism," which is the cornerstone of the brand and inspires many followers.
